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Marketing & Advertising a Campus Event

Only organizations registered with the Office of Student Engagement and Leadership may advertise activities and events on campus.

Using the University’s Name or Logo

All use of the University’s name, logo, or protected verbiage (i.e., Ragin’ Cajuns®, Geaux Cajuns®, Cajuns™, etc.) on any advertising (i.e., T-shirts, banners, etc.) requires prior approval by the Office of Communications and Marketing. View the Brand Guide and Graphic Standards Manual to learn the proper ways to use University logos.

Anything printed with the University logo must be approved by the Office of Student Engagement & Leadership and the Office of Communications and Marketing. Submit a logo request.

Contact the Office of Communications and Marketing with questions at communications@louisiana.edu or 337-482-6397.

Using a Student Organization Logo

You may not create your own student organization logo. An official University logo with the student organization’s name can be provided to you. Complete the Student Organization Logo Request Form to receive your organization’s logo.

Anything printed with a student organization logo must be approved by the Office of Student Engagement & Leadership and the Office of Communications and Marketing. Submit a logo request.

Contact the Office of Communications and Marketing with questions at communications@louisiana.edu or 337-482-6397.

Advertising Opportunities on Campus

The University allows different methods for registered campus organizations to promote events. It is the responsibility of the sponsoring group to remove all advertising on the day following the event.

Learn how to promote your event.

Bulletin Boards 

Advertisements and notices may only be placed on bulletin boards by official campus organizations. Some bulletin boards are designated for departmental use only and organizations must have approval from the department to post on them.

Billboard Signs

  • All billboard-type signs put on campus must be free standing.
  • Permission to setup billboards around campus must be obtained from the Office of Student Engagement & Leadership, Student Union Room 169.
  • Billboards may only be placed for a two-week period on the Hebrard Boulevard median; the “Green,” between the swamp and Hebrard Boulevard; and the area directly in back of Montgomery near the sidewalk.
    • Additional locations may be utilized during the SGA elections only, as specified by the SGA Elections Committee.

Banners

  • Banners pertaining to major campus-wide activities must be approved through the Office of Student Engagement & Leadership.
  • The banners may be placed in the Rex Street and Student Union areas, when available.
  • Banners may be hung for up to two (2) weeks and must be removed after the event is over. 

Flyers

  • Student organizations may only post flyers on campus bulletin boards. See the section above on bulletin boards for more information.
  • Nothing may be put on trees, walls, doors, windows, walkways, pillars, light posts, brick or painted surfaces, the Walk of Honor, etc.
  • Placing advertisements or announcements on car windows is prohibited.
  • Students/organizations who violate this policy will be fined and/or prohibited from campus advertising.

Sidewalk Chalk

  • Chalking, marking, or defacing of any kind on any vertical surface, the Walks of Honor, balls in front of the library, works of art, architectural structures/buildings, bricks on the Student Union porch, and other surfaces deemed important to the aesthetic nature of the campus is strictly prohibited.
  • Chalking sidewalks in open areas, where rain can wash away writing is acceptable. No chalking is allowed in covered areas.
  • Students/organizations who violate this policy will be fined and/or prohibited from campus advertising.

Residence Halls

Sales and solicitation are prohibited in the Residence Halls. Advertisements and announcements in the Residence Halls must be approved through the Office of Residential Life.

All notices, signs, and information posted in the residence halls/apartment complex must be approved by the Office of Student Rights and Responsibilities at studentrights.responsibilities@louisiana.edu.

Read the Advertising, Sales, and Solicitation section of the University’s On-Campus Living Handbook for more information.

Table Displays

  • When available, campus organizations may set up tables to distribute information.
  • Table space can be reserved in most campus buildings. Contact the Office of Student Engagement & Leadership at 337-482-6272.
  • You must schedule your activity at least two weeks in advance.
  • Additional restrictions may apply to distribute information in specified areas on campus.
  • For each location per day, only one campus organization will be allowed to conduct a fundraising activity. This will be determined on a first come, first served basis.

Rex Street

Campus organizations are limited to three tables on Rex Street and cannot have an event longer than three days in a row.

To reserve an information table on Rex Street, contact the Office of Student Engagement & Leadership at 337-482-6272 or getinvolved@louisiana.edu.

Student Union

For information regarding reserving an information table or display case in the Student Union, visit https://studentunion.louisiana.edu/reservations/information-tables-display-cases.

T-shirts

  • If you have already applied for and received your official University student organization logo, then you may move forward in selecting a licensee to print your promotional materials. If you have not received an official logo, see the “Using a Student Organization Logo” section above for more information.
  • You must get approval to put the University’s name or logo on a T-shirt. Submit a request to use the University’s name or logo.
  • T-shirt designs need to be approved by the Office of Communications and Marketing and the Office of Student Engagement & Leadership.
  • Student organizations must use a licensed manufacturer to produce T-shirts. View Licensed Manufacturers.
  • Contact the Office of Communications and Marketing with questions at communications@louisiana.edu or 337-482-6397.

Campus Advertising Enforcement

The SGA Grievance Committee assists the University in enforcing the Campus Advertising Policy. The Grievance Committee will:

  1. On the first offense, give a verbal warning and written notice.
  2. On the second offense, give a written reprimand.

On the third offense, refer to Dean of Students Office for University sanctions.